Projects
Projects
Projects
Loom - Strategy copilot, powered by AI
Loom is an intuitive platform that streamlines the transformation of business case into actionable strategy plans using Porter’s Five Forces (BCG) and McKinsey’s Three Horizons.

Loom - Strategy copilot, powered by AI
Loom is an intuitive platform that streamlines the transformation of business case into actionable strategy plans using Porter’s Five Forces (BCG) and McKinsey’s Three Horizons.

Loom - Strategy copilot, powered by AI
Loom is an intuitive platform that streamlines the transformation of business case into actionable strategy plans using Porter’s Five Forces (BCG) and McKinsey’s Three Horizons.

Scoot - Find Concerts, Meetups & More on WhatsApp
Scoot is a smart WhatsApp bot that recommends local events - concerts, open mics, meetups based on your interests and location. No more app-switching; just spontaneous plans made easy, right where you chat.

Scoot - Find Concerts, Meetups & More on WhatsApp
Scoot is a smart WhatsApp bot that recommends local events - concerts, open mics, meetups based on your interests and location. No more app-switching; just spontaneous plans made easy, right where you chat.

Scoot - Find Concerts, Meetups & More on WhatsApp
Scoot is a smart WhatsApp bot that recommends local events - concerts, open mics, meetups based on your interests and location. No more app-switching; just spontaneous plans made easy, right where you chat.

Spotify UX Design Concept - Driving Engagement Through Social Listening
A UX redesign of Spotify’s in-app sharing feature to make music sharing seamless, social, and native. It stands out by reducing friction, increasing engagement, and reinforcing user habits that drive retention

Spotify UX Design Concept: Driving Engagement Through Social Listening
A UX redesign of Spotify’s in-app sharing feature to make music sharing seamless, social, and native. It stands out by reducing friction, increasing engagement, and reinforcing user habits that drive retention

Spotify UX Design Concept - Driving Engagement Through Social Listening
A UX redesign of Spotify’s in-app sharing feature to make music sharing seamless, social, and native. It stands out by reducing friction, increasing engagement, and reinforcing user habits that drive retention

Lexbase - Clarity, context, and control over every US immigration policy that impacts a student's journey.
An intelligent app and platform that simplifies how international students track and understand immigration policies. It stands apart with real-time updates, student-focused filtering, and a clear view of what actions to take

Lexbase - Clarity, context, and control over every immigration policy that impacts your student journey.
An intelligent platform that simplifies how international students track and understand immigration policies. It stands apart with real-time updates, student-focused filtering, and a clear view of what actions to take, making complex U.S. visa regulations easy to follow and act on.
Lexbase - Clarity, context, and control over every US immigration policy that impacts a student's journey.
An intelligent app and platform that simplifies how international students track and understand immigration policies. It stands apart with real-time updates, student-focused filtering, and a clear view of what actions to take

Process
A structured framework - driving opportunity discovery, solution definition, cross-functional development, and impactful delivery to ensure every product decision is grounded in user value and business goals
01
Discover
Identify and validate user problems, ensuring alignment with business goals and strategic fit through user research and stakeholder input.
Synthesize findings and secure buy-in from leadership before moving forward.
Define
Translate validated opportunities into clear feature requirements and solution ideas, collaborating closely with design and engineering.
Prioritize and prototype solutions, iterating based on user feedback, and finalize specifications for development
02
Develop
Break down features into milestones, map team responsibilities, and support engineering with context and tradeoff decisions.
Coordinate execution, track progress, manage risks, and resolve bottlenecks to keep development on track
03
Deliver
Plan and coordinate feature launch with staged rollouts, ensuring launch readiness across all functions.
Measure feature performance, analyze user/business impact, communicate results, and iterate or optimize based on data and feedback
04
Process
A structured framework - driving opportunity discovery, solution definition, cross-functional development, and impactful delivery to ensure every product decision is grounded in user value and business goals
01
Discover
Translate validated opportunities into clear feature requirements and solution ideas, collaborating closely with design and engineering.
Prioritize and prototype solutions
Develop
Plan and coordinate feature launch with staged rollouts, ensuring launch readiness across all functions.
Measure feature performance, analyze user/business impact
03
Define
Break down features into milestones, map team responsibilities, and support engineering with context and tradeoff decisions.
02
Deliver
Coordinate cross-functional launch plans (marketing, support, ops), monitor real-time KPIs and error budgets, roll out via phased releases/A-B experiments
04
Process
A structured framework - driving opportunity discovery, solution definition, cross-functional development, and impactful delivery to ensure every product decision is grounded in user value and business goals
01
Discover
Identify and validate user problems, ensuring alignment with business goals and strategic fit through user research and stakeholder input.
Synthesize findings and secure buy-in from leadership before moving forward.
Define
Translate validated opportunities into clear feature requirements and solution ideas, collaborating closely with design and engineering.
Prioritize and prototype solutions, iterating based on user feedback, and finalize specifications for development
02
Develop
Break down features into milestones, map team responsibilities, and support engineering with context and tradeoff decisions.
Coordinate execution, track progress, manage risks, and resolve bottlenecks to keep development on track
03
Deliver
Plan and coordinate feature launch with staged rollouts, ensuring launch readiness across all functions.
Measure feature performance, analyze user/business impact, communicate results, and iterate or optimize based on data and feedback
04