Loom - Strategy copilot, powered by AI
🎯 Goals
Business Goals
Reduce strategic planning time for students, founders, and PMs from 2–3 days to minutes.
Drive adoption among business school students, product managers, and startup teams.
Position Stratlane as the go-to AI assistant for framework-based strategic thinking.
Validate use cases for premium features (slide exports, multi-case management, framework switching).
Establish a foundation for additional strategic frameworks and user persona expansion.
User Goals
Upload a business case and receive a clear, structured strategic plan.
Explore multiple strategic outcomes based on shifting goals or uncertainty.
Understand and apply business frameworks without needing formal consulting training.
Save time and reduce cognitive load during case competitions or interview prep.
🚫 Non-Goals
No support for real-time collaboration or team strategy co-authoring in MVP.
No integration with slide design/export tools (e.g., PowerPoint, Notion) at launch.
No support for live multi-user discussions or feedback within the platform initially.
👤 User Stories
Strategy Student
As a Strategy Student, I want to upload a case study and get a structured analysis using familiar frameworks so I can focus on insight rather than formatting.
As a Strategy Student, I want to explore multiple strategy scenarios so I can prepare better for discussions or presentations.
PM Interview Prepper
As a PM Candidate, I want to quickly understand a company’s strategic environment so I can prepare for case interviews efficiently.
As a PM Candidate, I want the system to guide me through strategic frameworks so I can practice structured thinking.
Founder / Solo Operator
As a Founder, I want to test strategic options based on my market, goals, and uncertainties so I can shape a viable plan quickly.
As a Founder, I want to toggle between short-, mid-, and long-term actions to understand trade-offs and priorities.
⚙️ Functional Requirements
Case Upload & Parsing (Must-have)
Upload PDF or paste text for business case input.
Use Gemini Gems to extract key company context, problems, and positioning.
Framework Application (Must-have)
Apply Porter’s Five Forces, McKinsey’s Three Horizons, and DOTS.
Present outputs in structured tables and strategy horizon visualizations.
Scenario Toggle (Performance Booster)
Allow users to choose different strategic goals or uncertainty levels.
Rerun analysis to reflect adjusted assumptions across frameworks.
Multi-Framework View (Must-have)
Display outputs from all three frameworks side-by-side or toggleable.
Clearly distinguish between near-term optimization vs long-term innovation.
Download/Export (Delighter)
Allow downloading of summaries, tables, and visual outputs (planned feature).
📱 User Experience
Entry Point & First-Time Flow
Clean landing page with clear CTA to upload a case.
Explain supported frameworks and the idea behind “strategy in minutes.”
On first upload, user is guided through choosing strategic priorities or letting the app infer them.
Core Flow
User uploads a business case or inputs structured text.
System uses Gemini to parse and summarize key elements (industry, business model, pain points).
Frameworks are applied automatically and shown in a dashboard-style view:
DOTS table
Porter analysis
Three Horizons roadmap
User can toggle goal sliders or assumptions (e.g., “Aggressive growth,” “Conservative innovation”) and view how strategy adapts.
UX Highlights
Tailwind + shadcn-ui components for clean, accessible design.
Dark mode, large tap targets, and responsive layout.
Fast feedback loop (<10 seconds output generation on average).
📈 Success Metrics
User-Centric Metrics
Case uploads per user
Repeat usage rate (users who upload more than 1 case)
Framework interaction depth (toggle usage, horizon switching)
Business Metrics
Net new user growth (referrals, shares)
Usage by MBA or PM interview prep communities
Interest in advanced exports or premium unlocks
Technical Metrics
Gemini response time (<10 seconds for 90% of queries)
Supabase DB uptime and API request success (>99%)
Framework output correctness and relevance (user rating)
🧠 Technical Considerations
Tech Stack
Frontend: React.js, TypeScript, Vite, Tailwind CSS, shadcn/ui
Backend: Supabase (auth, storage, DB)
AI Layer: Gemini via Gemini Gems (custom-trained on strategic coursework)
Build Tools: Cursor, Lovable for prototyping and logic
Hosting: Vercel or Supabase edge functions
Data & Privacy
Temporary storage of uploaded case content for parsing
No persistent user profiles required in MVP
Clear user consent for data use and deletion
🚀 Milestones & Sequencing
Phase 1: Idea & User Research (Complete)
Informal validation with strategy students and PM candidates
Phase 2: Prototype & Framework Logic (3 days)
Prompt development in Lovable
Gemini Gems trained on core strategy material
Phase 3: Frontend & Parsing Engine (5 days)
React UI + Tailwind implementation
Case upload, summary display, framework toggles
Phase 4: Testing & UX Polish (4 days)
Internal testing with 4–5 strategy students
Refinement of toggle logic and output clarity
Phase 5: Launch & Feedback Loop (2 days)
Public release, user metrics tracking, roadmap planning
📖 Narrative
Sumanth, a strategy-focused PM and MEM student, often found himself spending days breaking down case studies for interviews and projects. Each time, he re-learned the same frameworks, manually built slides, and stitched insights from PDFs and web research. He realized this wasn’t just a time issue it was a cognitive drain.
Stratlane was born out of that insight: what if a tool could compress days of thinking into minutes, without losing depth?
Now, with a simple case upload, Stratlane applies expert-level strategy frameworks and delivers clear, dynamic strategic plans—ready for case competitions, PM interviews, or startup planning. With scenario toggles, users explore not just one strategy, but many—building true strategic range, fast.
